Analytics
Show clients what changed.
Calls, direction requests, website clicks and impressions, split by Search and Maps and by mobile and desktop — compared against the business's own history rather than an invented benchmark.
Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.
Impressions
3,412
14.2%
Calls
86
9.4%
Direction requests
134
2.1%
Website clicks
211
18.6%
28 days with data. Figures come from Google and lag by about two days.
Illustrative product data
The problem
Clients do not ask for data. They ask what changed.
A screenshot of a graph is not an answer. It is homework the client has to do themselves.
Worse, most reporting quietly implies causation: activity went up, results went up, therefore the activity caused the results.
An agency that overstates the link once has to keep overstating it. The alternative is to show the comparison honestly and say what is not yet known.
How it works
The sequence, end to end.
Collect
Profile performance metrics are collected per location. Google's figures lag by around two days, and the platform says so.
Compare
Current period against the same business's previous period.
Break down
Search versus Maps, mobile versus desktop, and the specific actions people took.
Qualify
Where there is not enough history to support a conclusion, the platform says so instead of inventing one.
What it includes
Every capability, named.
No feature on this list is an upsell. The white-label licence includes the whole platform.
Calls
Tap-to-call actions from the profile.
Direction requests
Route requests, the strongest local intent signal for many businesses.
Website clicks
Clicks through to the site.
Impressions
How often the profile was shown.
Search and Maps split
Where the profile was seen.
Mobile and desktop split
How it was seen.
Period comparison
Seven days, thirty days, ninety days, twelve months.
Per-location view
Each location on its own, plus the group.
Use cases
How agencies actually use it.
Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.
Monthly client review
A single screen that answers "what happened last month".
Multi-location comparison
Which branch is under-performing and by how much.
Retention conversation
Trend context when a client questions the value of the retainer.
Controls and safeguards
What stays under your control.
Automation without guardrails is just a faster way to publish something you would not have approved.
No. It reports profile performance metrics — impressions, calls, directions, clicks. It does not claim exact ranking positions.
Google's figures lag by roughly two days and are recalculated. The platform shows when data was last fetched so the difference is explainable.
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Next step
Ready to launch your own white-label platform?
See how BizPulse can fit into your agency's workflow, client offering and growth model.
Your brand. Your clients. One platform behind it all.