Does a higher audit score guarantee better rankings?

Profile Audit

Find what needs attention before the client asks.

A scored audit across the checks that actually affect how a profile performs, with the failing items named rather than implied.

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Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.

Profile audit · Location A 9 checks

82 / 100

Three items are worth an hour of somebody's afternoon.

Address — Verified and consistent Pass

Categories — Primary and two secondary set Pass

Description — Generic — no services named Needs attention

Hours — Special hours last updated 14 months ago Fix

Photos — Newest photo is 5 months old Needs attention

Engagement — All reviews answered Pass

Visibility — Impressions trending up Pass

Connection health — Token valid Pass

Completeness — Two attributes empty Needs attention

Illustrative product data · status is never carried by colour alone

The problem

Profiles decay quietly.

Hours drift out of date after a festival. A category was set once, by someone who has left. Photos stopped in 2023.

None of this produces an alert. It produces a slow decline that only shows up as fewer calls.

An audit turns that into a list somebody can work through in an afternoon.

How it works

The sequence, end to end.

Check

Each connected location is checked across the audit set.

Score

A single score out of 100, with the component checks visible.

Prioritise

Failing and partial checks are listed with what to change.

Re-check

Run again after the fixes to confirm.

What it includes

Every capability, named.

No feature on this list is an upsell. The white-label licence includes the whole platform.

Address

Present, consistent and formatted correctly.

Description

Present and specific to the business.

Hours

Set, current and including special hours.

Photos

Recency and coverage.

Engagement

Review and reply activity.

Visibility

Profile performance signals.

Connection health

Whether the profile connection is still valid.

Completeness

Fields left empty.

Use cases

How agencies actually use it.

Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.

See the agency model

New client onboarding

The first deliverable in week one, and an easy win.

Pre-sales

An audit as the reason to start a conversation.

Monthly hygiene

Catch drift before it costs calls.

Controls and safeguards

What stays under your control.

Automation without guardrails is just a faster way to publish something you would not have approved.

Named checks The score is never a black box — the components are listed.

Per location Each location is audited separately.

When something fails If a check cannot run because the profile connection has expired, the audit reports the connection problem instead of scoring the location as if the data were complete.

Questions

Answers, including the awkward ones.

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