Reviews
Review management that keeps your agency in control.
Every client profile syncs into one queue. Replies are drafted in the business's own words, complaints surface first, and nothing reaches Google until the approval rule you set has been satisfied.
Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.
Thank you for telling us, and I am sorry about the wait — a booked table should not mean forty minutes at the door. I have passed this to our floor manager so the delay is explained at the point it happens. If you are willing to give us another visit, please ask for Priya at the desk.
Interactive product demonstration · illustrative content
The problem
Reply volume is what actually breaks an agency.
A single client with three locations can produce more review replies in a month than a junior account manager can write well.
The work is repetitive but not mechanical: a two-star complaint about a delivery needs a different answer from a five-star note about a receptionist, and both need to sound like the client rather than like software.
So replies get delayed, then batched, then written in a hurry — and the reply a future customer reads is the one written in a hurry.
How it works
The sequence, end to end.
Sync
Connected profiles are polled hourly, so new reviews appear in the agency queue without anyone refreshing Google.
Read
Each review is classified by sentiment and by whether it contains a complaint that needs prioritising.
Draft
A reply is drafted using the business context you saved for that client: what they sell, how they speak, phrases they always use and phrases they never use.
Approve
The draft waits in the queue. You edit it, approve it, or let an automation rule publish it — the rule is yours to set.
Publish
The approved reply is posted to the profile and the result is recorded, including failures.
What it includes
Every capability, named.
No feature on this list is an upsell. The white-label licence includes the whole platform.
Automatic review synchronisation
Reviews are pulled from every connected client profile into a single agency queue.
Hourly syncing
New reviews surface within the hour rather than whenever someone remembers to check.
AI-drafted replies
Drafts are generated per review, not from a template bank.
Business-specific voice
Tone, formality and sign-off follow the profile you set for that client.
Business context
Services, offers and operating details are available to the draft so replies can be concrete.
Custom phrases
Phrases the business wants used — a tagline, a booking line, a name.
Prohibited phrases
Phrases the business never wants published, including compensation language.
Complaint prioritisation
Reviews containing complaints are surfaced above routine praise.
Approval queue
A single place to work through everything waiting.
Low-rating approval protection
Ratings below your threshold can be forced to require a human, whatever else automation is doing.
Automation rules
Per client, per rating, per location.
Use cases
How agencies actually use it.
Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.
A ten-client local SEO retainer
One account manager works a single queue instead of ten logins, and each client still reads as itself.
A restaurant group
Complaints about wait times are triaged first; five-star notes are handled in a batch.
A white-label reseller
The client logs into your portal, sees your brand, and approves their own replies.
Controls and safeguards
What stays under your control.
Automation without guardrails is just a faster way to publish something you would not have approved.
Yes. A client user can be given approval rights inside your branded portal, so the agency drafts and the client signs off — or the other way round.
No, and that is the point of the setting. Common cases are: approve everything for a new client, approve only ratings below four, or approve nothing once the voice is tuned.
No. Nobody can remove a review except Google, and only when it breaches their policy. What the platform does is make sure the reply underneath it is present, prompt and well written.
Continue reading
Next step
Ready to launch your own white-label platform?
See how BizPulse can fit into your agency's workflow, client offering and growth model.
Your brand. Your clients. One platform behind it all.