Automation
Set the rules once. Let the platform handle the repetitive work.
Cadence, days, content mix, creative direction and whether a human has to approve — configured per client, visible at a glance, changeable at any time.
Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.
Automation is configurable. Agencies decide what can publish automatically and what requires approval.
Illustrative product data
The problem
Manual work does not scale linearly. It scales worse than that.
Ten clients is a routine. Forty clients is a schedule nobody can hold in their head.
Most agencies respond by hiring, which turns a software problem into a payroll problem.
Automation only helps if the agency can still say exactly what will happen next Tuesday, and stop it.
How it works
The sequence, end to end.
Configure
Volume, days, content mix, creative style and approval requirement.
Queue
Work is queued ahead of time so it can be reviewed before the publish date.
Gate
If approval is required, the item waits. It does not publish and then apologise.
Run
Approved work publishes at the scheduled time.
Report
Every run is recorded, including anything that failed and why.
What it includes
Every capability, named.
No feature on this list is an upsell. The white-label licence includes the whole platform.
Per-client rules
No global setting decides what happens to a client account.
Volume and cadence
For example twelve posts a month on Tuesdays and Thursdays.
Content mix
Educational, offer, seasonal, service.
Creative direction
The style automated posts should follow.
Approval requirement
On, off, or conditional.
Review reply automation
Separate rules, including a rating floor that always requires a human.
Queue visibility
Waiting, running, failed and completed.
Reclaimable jobs
A failed job can be retried rather than lost.
Use cases
How agencies actually use it.
Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.
A managed posting package
Twelve posts a month, agency approval, one review a week.
A low-touch tier
Automatic publishing for four-star and five-star review replies, human approval below that.
Seasonal ramp
Cadence increased for a festival month, then returned to normal.
Controls and safeguards
What stays under your control.
Automation without guardrails is just a faster way to publish something you would not have approved.
Only if you configure it to. Approval is a per-client setting and it is the setting automation obeys.
Only if you deliberately allow it. The recommended configuration holds low ratings for a person.
Next step
Ready to launch your own white-label platform?
See how BizPulse can fit into your agency's workflow, client offering and growth model.
Your brand. Your clients. One platform behind it all.