Posts
Keep every client's Google presence active.
A shared calendar across all client profiles, drafting help that knows the client's services and seasons, and a publishing workflow that explains itself when something does not go out.
Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.
Illustrative product data
The problem
Publishing consistency survives good weeks and collapses in busy ones.
Posting to a Google Business Profile is easy once. Posting for forty profiles, every week, for a year, is an operations problem.
What usually happens is that January looks excellent, March looks thin, and the client notices in April.
The fix is not more enthusiasm. It is a calendar the whole team can see, drafts prepared ahead of time, and a rule for what happens when nobody is available on a Tuesday.
How it works
The sequence, end to end.
Plan
The calendar shows every client and location together, so gaps are visible before they happen.
Draft
Posts can be written by hand or drafted from the client's services, offers and seasonal calendar.
Check
Duplicate detection flags content too close to something already published for that profile.
Approve
Posts can require sign-off from the agency, the client, or nobody.
Publish
Scheduled posts go out at the time set, and the outcome is recorded against the post.
What it includes
Every capability, named.
No feature on this list is an upsell. The white-label licence includes the whole platform.
Post creation
Text, call to action button, link and image on one screen.
Scheduling
Pick a date and time, or save as a draft.
Content calendar
Month view across clients and locations.
AI drafting
A first draft from a sentence of intent.
Seasonal content
Festival and season awareness for local markets.
Service-based content
Drafts anchored to what the business actually sells.
Duplicate detection
Stops the same offer going out twice in a fortnight.
Publishing workflow
Draft, scheduled, waiting for approval, published, failed.
Failure explanations
The reason is written in plain language, not an error code.
Approval controls
Per client and per post type.
Use cases
How agencies actually use it.
Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.
Weekly cadence for a retainer
Two posts a week per client, planned a month ahead, approved in one sitting.
Festival campaigns
A run of festive posts prepared in advance and scheduled across every client in a category.
Multi-location rollout
One post, adapted per location, published across a group.
Controls and safeguards
What stays under your control.
Automation without guardrails is just a faster way to publish something you would not have approved.
Yes. A post can be created once and scheduled across the locations you select, then edited individually before it goes out.
The post moves to a failed state with the reason attached and stays editable, so it can be corrected and rescheduled rather than rewritten.
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Next step
Ready to launch your own white-label platform?
See how BizPulse can fit into your agency's workflow, client offering and growth model.
Your brand. Your clients. One platform behind it all.