Profile analytics
Google Business Profile analytics your clients can act on.
The four metrics that matter for local intent, split by surface and device, compared against the business's own history.
Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.
Impressions
3,412
14.2%
Calls
86
9.4%
Direction requests
134
2.1%
Website clicks
211
18.6%
28 days with data. Figures come from Google and lag by about two days.
Illustrative product data
The problem
Most local reporting proves activity, not outcome.
Screenshots of posts published are a record of effort. Direction requests and calls are a record of intent.
Reporting the second kind honestly means admitting when there is not enough history to draw a conclusion.
Clients trust that more than a chart with a confident arrow on it.
How it works
The sequence, end to end.
Collect per location
With Google's reporting lag stated.
Compare with history
Same business, previous period.
Break down
Search and Maps, mobile and desktop.
Say what is unknown
"Not enough history yet" is a valid answer.
What it includes
Every capability, named.
No feature on this list is an upsell. The white-label licence includes the whole platform.
Calls
Tap-to-call actions.
Direction requests
Route requests.
Website clicks
Clicks to site.
Impressions
Profile views.
Surface and device splits
Where and how.
Period comparison
7, 30, 90 days and 12 months.
Use cases
How agencies actually use it.
Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.
Monthly reporting
One screen per client.
Branch comparison
Group performance by location.
Controls and safeguards
What stays under your control.
Automation without guardrails is just a faster way to publish something you would not have approved.
Yes, as CSV, alongside client-facing PDF reports.
Continue reading
Next step
Ready to launch your own white-label platform?
See how BizPulse can fit into your agency's workflow, client offering and growth model.
Your brand. Your clients. One platform behind it all.