White-label GBP software

White-label Google Business Profile software for agencies.

Everything needed to run Google Business Profile management as a productised service — presented to your clients under your agency's brand.

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Part of the BizPulse white-label platform. Your brand. Your clients. One platform behind it all.

Branding Applied

Your logoPortal, login and reports

Your coloursPrimary and secondary

Your faviconThe tab your client keeps open

Your login pageThe first screen they see

Your support emailRequests reach you

Your footerYour company details

Your custom CSSFor strict brand systems

Your client portalScoped to their account

The problem

Buying a seat is not the same as owning a product.

A per-seat tool makes your agency a reseller of someone else's login screen, and puts a public price list between you and your client.

A white-label platform inverts that: the client sees your brand, your support address and your report template.

The software is the same work either way. The difference is whose business it builds.

How it works

The sequence, end to end.

Licence the platform

One licence covering the agency admin panel and the branded client portal.

Brand it

Logo, colours, favicon, login page, support email, footer, custom CSS.

Onboard clients

Client accounts and their Google Business Profile locations.

Operate

Reviews, posts, creatives, automation, analytics, campaigns and reports.

What it includes

Every capability, named.

No feature on this list is an upsell. The white-label licence includes the whole platform.

Branded client portal

Your identity end to end.

Profile management

Multiple locations per client.

Review management

Sync, draft, approve, publish.

Post scheduling

Calendar, drafting, approval.

AI creatives

Brand kit applied before generation.

Analytics and reports

PDF and CSV under your brand.

Agency admin panel

Accounts, plans, billing, automation console, audit log.

Use cases

How agencies actually use it.

Every capability below is used inside your own branded portal, by your team or by your clients — whichever you decide.

See the agency model

Productising a manual service

Same delivery, sold as a platform tier.

Adding recurring revenue

A monthly product beside project work.

Controls and safeguards

What stays under your control.

Automation without guardrails is just a faster way to publish something you would not have approved.

Tenant isolation Client data is separated structurally.

Encrypted secrets Provider keys are encrypted at rest and never shown in logs or URLs.

Approval gates Automation publishes only what you allow it to.

When something fails Provider outages, publishing rejections and generation failures are surfaced with reasons and can be retried, rather than disappearing.

Questions

Answers, including the awkward ones.

Ready to launch your own white-label platform?

See how BizPulse can fit into your agency's workflow, client offering and growth model.